上海愿景：城市文化，建筑与品牌建设
Visions of Shanghai: City Culture, Architecture and Branding
2014年12月4-5日 4th-5th of December 2014
复旦大学光华西主楼1901室 Guanghua Building, West Block 1901
12月4日，星期四
上午
9:00 - 9:15 欢迎致辞 工作坊介绍（舒秦玉凤）
专题一：文化与传媒
9:15-10:00 上海的爵士乐：历史、图像和历史遗留（史同文）
10:00-10:30 茶歇
10:30 -11:15 照相与清末民初上海城市生活（葛涛）
11:15 -12:00 老家的形象：在电影中表现上海（舒秦玉凤）
下午
专题二：居住文化
14:00-14:45 德侨在上海的文化生活（王维江）
14:45 -15:30 万国商团中的华员群体研究（徐涛）
15:30-16:00 茶歇
16:00-16:45 1920年代上海减租问题中的马路商会与房客联合会（张生）
Thursday, 4th of December 2014
9:00 - 9:15 am Welcome Address and Introduction to the Workshop (Yvonne Schulz Zinda)
Session 1: Culture and Media
9:15 – 10:00 am
Shanghai Jazz: History, Images and the Burden of the Past (Andreas Steen)
10:00 – 10:30 am Coffee break
10:30 – 11:15am
Shanghai City Life in Photographies of Late Imperial China and the Republican Era (Ge Tao)
11:15 – 12:00 am
Pictures from “Home”: Representing Shanghai in Film (Yvonne Schulz Zinda)
Session 2: Living Culture
2:00 – 2:45 pm
Cultural Life of the German Community in Republican Shanghai (Wang Weijiang)
2:45 – 3:30 pm
Study on the Chinese Volunteers of Shanghai Volunteer Corps (Xu Tao)
3:30 – 4:00 pm Coffee break
4:00 – 4:45 pm
(Commercial Chamber and the Tenants Union on the Problem of Reducing Rent in the 1920s Shanghai (Zhang Sheng)
5:00-6:00 pm Discussion
12月5日，星期五
上午
专题三：建筑和品牌建设
9:00-9:45 近代上海城市病治理的法国模式（陆烨）
9:45-10:30 今日上海的建筑实践（闻浩南）
10:30 – 11:00 茶歇
11:00 – 11:45 晚清上海的品牌化：宝塔建筑的案例研究（罗坤）
下午
14:00-14:45 中国城市品牌建设中的文化与创意：以北京为例（刘欣欣，艾玛·比约恩）
14:45-15:30 上海城市品牌建设（未定）
15:30 -16:00 茶歇
16:00-17:00 圆桌讨论
Friday, 5th of December 2014
Session 3: Architecture and Branding
9:00 – 9:45 am
The French Model of Modern Shanghai Urban Diseases Governance(Lu Ye)
9:45 – 10:30 am
Practices in Shanghai Architecture Today (Roland Winkler)
10:30 – 11:00 am Coffee Break
11:00 – 11:45 am
Branding in Late Imperial Shanghai: The Case of the Concrete Pagoda (Cole Roskam)
2:00– 2:45 pm
Culture and Creativity in Branding Chinese Cities: the Case of Beijing (Liu Xinxin / Co-author Emma Björner)
2:45 – 3:30 pm
Shanghai City Branding (N.N.)
3:30 – 4:00 pm Coffee break
4:00 – 6:00 pm Roundtable
